Photo by Tori Watson Photography, check her out here!
It’s the season for giving and the season for spending. I don’t know about you, but when I do my Christmas shopping and find gifts to give I’m always left feeling bad that I can’t support all the small businesses and charities that my friends own and run.
There are so many artists, makers, and small businesses that I want to support every year, but it can’t always happen for financial reasons, or maybe I just don’t have the right person to give their gift to. So this year, I’m creating a support guide.
A support guide is different than a gift guide because you can support any business owner, or any artist using these methods WITHOUT SPENDING A SINGLE PENNY! You want to know how? Keep scrolling….
- Like their Content
Due to algorithm changes that we have all experienced, likes and comments are more valuable than ever. The truth is that networks like Instagram or Facebook, don’t serve a post to all of someone’s followers. They serve a post based on how much engagement it gets within the first hour. One of the kindest things you can do for a small business or artist is to “like” their content to boost their post.
- Comment on their Content
The same engagement algorithms apply when people comment on a post. When someone comments and likes a Facebook or Instagram post, those algorithms will serve it to more people. It doesn’t have to be a long comment, just a word of encouragement or something you like about the post will suffice. Get your double tap on!
- Share a Post
Repost a photo and tag the business in it (always ask permission first). Share a blog post, shop page, or photo on your own social channels, making sure you tag, and link back to them. Re-sharing the content of artists or small businesses makes a huge impact on business. Even if you can’t afford to spend more on gifts, you never know if one of your friends may enjoy the products or services offered by that small business you are supporting.
- Re-pin Their Pins
I’m constantly pinning images on Pinterest from the websites and content my fellow makers and small biz friends have created. Repining an image might not seem like much, but every re-pin counts. Pinterest is such a helpful tool to support small biz, so much so that Pinterest, on average, drives 3 times more traffic than any other paid service, or social media platform. For my business personally, Pinterest drives 85% of my web traffic and sales. Becoming a pinning ally for your favorite brands goes further than you know!
- Write a Blog
If you have your own blog, consider writing a blog post roundup of some of your favorite makers and small businesses that you want to support. Always link to their website and/or social media links. This helps their SEO and will further legitimize their business and website in searching engine results!
- Send a Note of Encouragement
It doesn’t have to be an actual note, it could be a comment on a post, a direct message, or an email. For many small business owners, this is our busy season where we are working overtime to satisfy our clients and make sure everyone receives what they ordered. The holiday season can be exhausting, frustrating, and downright discouraging sometimes when you’re an artist or small biz. Sending a small business owner, a quick note saying, “You’re doing a great job!” Simply telling them one thing you like about what they do or the way they run their business can go a long way. Spread that cheer, far and wide!
There are so many ways to support artists, makers, and small businesses without breaking the bank. It’s time to get over the guilt of not being able to support everyone and take charge by supporting them in the ways you can! Can you think of other ways to support small businesses without spending a penny? Share your ideas below in the comments or send me a message!